WHAT ARE "UTM Links" ?

Ultimate Guide to UTM Links:

UTM Stands For Urchin Tracking Module.

By adding UTM parameters to your URLs, you can track the source, medium, and campaign name of traffic that comes to your website.

What are UTM parameters?

UTM Parameters are Tags    That you can add to the end of a URL   In order to track the source, medium, and campaign name of traffic that comes to your website.  There are Five main UTM parameters you can use:

1)utm_source :  Identifies the source of the traffic, such as the website or platform where the link was clicked.   2)utm_medium:   Identifies the type of traffic, such as email, social media, or paid search.   3)utm_campaign:  Identifies the specific campaign that the link is associated with, such as a product launch or seasonal sale.

4)utm_term:  Identifies the specific keyword or search term that was used to trigger the ad or link.   5)utm_content:   Identifies the specific ad or link that was clicked, such as a specific banner ad or call-to-action button.

How to create UTM links ?

You can use Google’s free UTM builder tool, which allows you to enter your URL and add UTM parameters.    Alternatively, you can manually add UTM parameters to your URLs.    Just add a question mark (?) to the end of your URL, followed by the UTM parameters separated by ampersands (&).    For example:   https://example.com/?utm_source=facebook&utm_medium=social&utm_campaign=spring_sale   Make sure to use consistent UTM parameters across all your campaigns and marketing channels to ensure accurate tracking.

What are some best practices for using UTM links?

Some best practices for using UTM-links include using descriptive names for your UTM parameters, being consistent in your use of UTM parameters across all your campaigns and marketing channels, and avoiding using UTM parameters in internal links on your website. Additionally, it’s a good idea to use a URL shortener to make your UTM-links more visually appealing and easier to share on social media.

Read the Full Blog Here:

https://blog.itly.in/utm-links-ultimate-guide-tracking-marketing-campaigns/